DIVERSIFICATION OF TUNISIAN TOURISM
More than ever, Tunisia needs to diversify its tourism product. The crisis of mass seaside tourism is set to last and thus offers the opportunity to undertake the long-awaited structural reforms. It is by addressing a quality clientele, less sensitive to risks and security media intoxication to whom we will propose diversity and originality, that we will restart and develop the activity in our country.
The diversification of the Tunisian tourism product has lagged far behind due to a lack of strategic vision and political will. This diversification is neither a luxury nor a toy but simply an adequate response to global tourism demand increasingly segmented and diversified.
Moreover, all the strategic studies carried out or commissioned by the supervisory authority (JICA 2001, World Bank 2002, Roland Berger 2010 ...) indicate that one of the structural weaknesses of Tunisian tourism is its lack of diversity. All the experts admit that Tunisia has enormous potentialities that remain weakly or not at all exploited.
Tunisia would greatly benefit from diversifying its offer because this:
- GENERATES MORE CURRENCY REVENUE AS IT IS IN GENERAL OF A CUSTOMER WITH HIGH PURCHASING POWER
- PERMITS A SPREAD OF TOURIST ACTIVITIES ALL YEAR ROUND AND UNDERDEVELOPED AREAS